HOODIES
09 / 09
YOU ARE HOODIES
Winter launch campaign built around the power of self-definition
Fronted by Julia Shahar, Tomer Hacohen & Liana Ayoun
Creative Concept & Copywriting
THE COPYIf they tell you you’re…
If they tell you you’re…
tell them you’re…
SIMPLEUNSTOPPABLE
BASICAN ICON
QUIETEXTRA